As lead designer on this project, I helped rebrand this client from United World Soccer to Pele Soccer with the help of my teammates at BVACCEL.
As a key partner in their rebrand, I designed their new logo and then did discovery with their team on a new color palette that had ties to the Brazilian flag, but felt youthful and energized.
After these basics were in order I developed their UI kit and designed all major templates.
As a reseller company, the client had a duty to elevate its merchants and distributors like Nike, Puma and Adidas. However, they also wanted to feel their brand come through strongly. The challenge lie in communicating a clear brand style without detracting from the well known merchant’s brands actually being sold.
We nested some easter eggs along the way like the animated feedback the user gets upon signing up for the email in their footer (last image). Go try it out for yourself, I dare you you not to be delighted.