Branding & Silkscreen
This mystical boutique is a home goods and apparel brand keen on current trends and spreading good vibes. The evil eye logo is applied across multiple mediums and represents good fortune and protection. Most ancient cultures have a form of talisman utilized in warding off evil glares from spirits. The Nazar Boncuğu or the “Evil Eye” serves this exact purpose and originated in Turkey. Since then, many countries have developed their own version and style of the evil eye. Lucky Odds takes a modern, geometric stab at a time honored tradition. All items are handcrafted original works created using a combination of glass etching, silk screen and vinyl sticker application.