As lead designer on this account, I worked closely with teammates at BVACCEL to bring this brand to market for launch. Visually telling the story of how the product works was key because it is a unique concept, and a primary brand differentiator. These snuggly little stuffed animals unzip and can be turned inside out to double as a hoodie for young children.
This brand came to our team as a work in progress. As product development was wrapping up, we were tasked with a full build and no assets (image or copy). We wanted to avoid misalignment of vision between both parties so to ensure this didn’t happen, I created content wireframes for the core templates with sections that could be plugged in “a la carte”. By the time I was beginning hi fidelity mockups from those wireframes, the client had a clearer picture on the brand and it’s available assets! This made it easy to select the sections we confidently thought would perform best for launch and begin to test.